Our Story
In 2023, Selini Bishop quit her job as a PR & Marketing Manager after almost 7 years to set up her own marketing brand.
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The resigning part was all rather sudden. She didn't wake up that day knowing it would happen, and she certainly didn't have a plan for what was next. Just the feeling that it was time for change.
Moments like this remind her of a phrase her Dad has recited to her many times during her life.
He would always use "new chapter," whenever Selini was embarking on a new journey. It was one of his favorite sayings, along with "this too shall pass" and "that'll put hairs on your chest" (to which she'd always think, but Dad I'm a girl?)
Whether it was secondary school, moving out, or going to live in Dubai, Selini has always thought of going through life like turning through chapters of a book.
Now Chapters exists to help others tell their stories.
Chapters Marketing is a dedicated PR and marketing partner based in Dubai, supporting both local and global names in design and architecture.
Whether you want to grow your personal brand, revamp your social media, or speak at an event for the first time, our mission is to help you achieve your goals. You have a story to tell, let's share it with the world together.
Editions
(services we offer)
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Content Creation
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Copywriting
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Event Management
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​Ghostwriting
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Marketing Strategy
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​PR & Media Relations
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Personal Branding
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Social Media Management
What to expect working with us
Our clients represent the best in the industry - from sustainability champions to interior icons and architectural leaders - who shape the spaces for some of the world’s most prestigious brands.
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We’re driven by a passion for creativity and connection. Working with visionary people to share stories with the world is what excites us every day.
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This is what we bring to the table:
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We're your biggest cheerleaders: Nothing makes us happier than seeing you achieve your goals. Whether you're appearing on TV for the first time or speaking at an event, we're there cheering you on from the sidelines.
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Personal approach: Every project and monthly retainer is led by our founder Selini Bishop who prioritizes a personal approach. It goes beyond 'work,' the real beauty is in connection.
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Strong work ethic: Impossible isn't in our vocabulary. We exhaust every possible path and if we don't know something, we'll find the answer.
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High vibration energy: The world would be a better place if we had more sparkle; that's the energy we bring to our work with you. Positive energy attracts great things. We love what we do and we take great pride in doing it well, that passion echoes through your PR & social efforts.
References
"Selini's deep understanding of people allows her to communicate effectively by tailoring her approach to the individual. Additionally, her ability to explain complex matters in a way that is easily understood is remarkable. Her positive and fun personality makes working with her so enjoyable, while her mentorship skills have inspired and motivated me to reach my full potential."
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- Sharnie Jones / Bishop Design